• Global Head of Marketing – Product Certification

    UK-Hertfordshire-Hemel Hempstead
    Product Certification
    Contract Type
    Perm Full-Time
    Closing Date
  • The Opportunity

    The core objective of this role is to provide Strategic Marketing & Implementation to achieve the goals and objectives of Global Product Certification stream. This person will drive the achievement of business growth through focused market/competitive analysis and the origination and application of Global Marketing Strategies to implement marketing plans in line with the Global Product Certification Marketing strategy and as part of one-BSI fully integrate with Group Marketing. 


    Key Responsibilities & Accountabilities


    Product / Market Management:

    • Responsible for Strategic Marketing Plans and budgeting with Global Product Certification Director
    • Responsible for creation of Global Marketing plans fully integrated with the Group Marketing planning process.
    • Working with the Group and EMEA Marketing Team to create relevant and appropriate material for the tier 1 countries, to also be used as a template for international marketing teams.
    • Gain and maintain a good understanding of Global Product Certification market.
    • Development of downstream sales tools to support sales execution
    • Adapt, Develop and implement promotional activities/materials.
    • Adapt Global NPD strategies and implement launch strategies within regions.
    • Collaborate with Group Marketing on Comms / Press office & Market Research

     Market Development:

    • Identifies market trends and suggests new product/marketing opportunities
    • Role in the development of and the implementation of strategic marketing plans for all direct countries, currently, EMEA and Asia Pac in the product areas consistent with the overall goals within the Strategic Plan
    • Drive execution of marketing programs through active presence in the field, working with Business Development teams in all regions


    • Collaborate extensively with key stakeholders, including:
    • Product Certification Sector Global Heads
    • Group Marketing Director and team
    • EMEA Marketing Director and team
    • International Sales Teams

    Planning and Analysis:

    • Develop Global operational product launch strategies and identifies product roll-out strategy in collaboration with Global Strategy.
    • Assists in providing market potential/analysis in developing the Global market plans for Product Certification management and price policies.
    • Track financial performance of products and the action plan development to achieve revenue objectives.

    About BSI

    Do you believe the world deserves excellence?

    BSI (British Standards Institution) is the business standards company that equips businesses with the necessary solutions to turn standards of best practice into habits of excellence. Renowned for its marks of excellence including the consumer recognized BSI Kitemark, BSI’s influence spans multiple sectors including Aerospace, Automotive, Built Environment, Food, Healthcare and ICT. With over 81,000 clients in 180 countries, BSI is an organization whose standards inspire excellence across the globe.


    As the leading business standards company, and one of the UK’s top certification providers BSI have an excellent opportunity to work as the Global Head of Marketing - Product Certification within our Hemel Hempstead office.

    About You

    To be successful in this role you'll take ownership of the Marketing Plan both origination and implementation, encompassing strategic and tactical drivers for growth. You will also possess proven leadership skills in a matrix environment coupled with the ability to influence senior leaders.


    In addition you'll have;

    • Experienced marketer
    • Degree or equivalent
    • Strong team player
    • Knowledge of Global Product Certification market
    • Willing to travel


    What we Offer

    We offer a highly competitive salary, 27 days annual leave with the opportunity to increase this to 30 days, company-paid private medical insurance, an excellent company-contributed pension scheme, and a wide range of flexible benefits that you can tailor to suit your life-style.


    Take a look at our excellent UK Benefits


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