• Digital Marketing Executive

    Location(s)
    TR-Istanbul
    Category
    Marketing
    Contract Type
    Perm Full-Time
  • The Opportunity

    We are looking for a dynamic and driven Digital Marketing Executive to assist in the planning, execution and optimization of our digital marketing efforts. Reporting in to the Marketing Manager, this role encompasses a variety of duties focused on supporting the integrity of the digital marketing infrastructure and marketing systems and tools.  

     

    The individual will be key to ensure that the digital marketing strategy is followed and is transparent between the marketing team, stakeholders (global marketing teams) and IT teams by using the appropriate communication channels.

     

    Responsibilities

    • Implement and improve digital advertising on the web and social media outlets by utilizing quantitative skills required to analyze and optimize campaigns performances
    • Provide data analysis and strategic insights to marketing team members on campaign changes required to increase lead generation, engagement levels, and other marketing goals
    • Work closely within the marketing team to help improve conversion rates, optimization strategies, and online engagement
    • Post, organize, monitor, and report on advertising campaigns across paid search, display, social and other digital marketing channels for both regular and ad hoc marketing needs
    • Manage and maintain SEO (keyword, image optimization etc.) for the META websites: MEA English & Arabic, Turkish and South Africa)
    • Manage the traffic for the related websites and make recommendations
    • Ownership of PPC campaigns across different advertising platforms (Google, Facebook, LinkedIn, Instagram and Twitter)
    • Creating compelling copy for ads, ensuring the design is aligned with our brand identity
    • Monitor trends and new approaches in social media tools, applications, channels, design and strategy
    • Generate weekly/monthly reporting of digital marketing KPIs via Google Analytics and other Web analytics platforms

    About BSI

    Do you believe the world deserves excellence?

     

    BSI (British Standards Institution) the leading global standards and certification company, equips businesses with the necessary solutions to turn standards of best practice into habits of excellence. Renowned for its marks of excellence including the consumer recognized BSI Kitemark, BSI’s influence spans multiple sectors including Aerospace, Automotive, Built Environment, Food, Healthcare and ICT. With over 86,000 clients in 193 countries, BSI is an organization whose standards inspire excellence across the globe.

     

    We currently have an exciting opportunity in our Marketing department working as an Digital Marketing Executive based in our office in Istanbul, Turkey.

    About You

    To be successful in this role you’ll be responsible for developing and implementing the digital strategy alongside the Marketing Manager through a variety of digital channels with a focus toward website, PPC, SEO and social. You will also get the opportunity to build on other channels where required.  

     

    Desired Skills and Experience:

    • 4 – 5 years’ experience in a similar position
    • Digital Marketing, Web Traffic Management, online advertising and SEO management
    • In depth knowledge of the following digital marketing channels and platforms paid search (Google Adwords), retargeting, display, social advertising, SEO, CRM
    • A comprehensive understanding of Google Analytics, Google Search Console and Dragon Metrics in order to report on campaigns
    • Bachelor's Degree in Marketing, Computer Science or equivalent is ideal for this role.
    • A background in B2B marketing
    • Fluent in English, Fluent Arabic language is a plus
    • Good communication skills
    • Able to use their own initiative, work well in a team with good problem solving skills

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